We’ve all seen the jokes on the internet about how much technology would cost you in the past. Obviously, the more powerful devices are getting cheaper as time goes by. A very powerful personal computer could still cost you around $5000, it would just be much faster than what that money could buy 10 years ago. However, with the advent of cheaper chips that are able to do a load of work, we are seeing that new devices themselves are getting cheaper.
This week, I came upon a January announcement of Kia’s Uvo system. This is based on Windows embedded technologies and will probably be very similar to Ford’s Sync system.
The Kia Optima will feature Uvo
Ford is thus coming to an end of its exclusivity deal with Microsoft. The automotive company now needs to add value to its product in order to keep its competitive edge. And this is what they are doing with the new MyFordTouch which will be, as far as I can tell, the most complete connectivity package ever found in a car. It will bridge everything, from your iPhone to your computer, enabling you to listen to music or having your passengers surf the web.
MyFordTouch will debut on the new Ford Focus
This brings me to my earlier point. Years before, this type of innovation would first be presented on cars that most people cannot afford. The early adopters would pay for the development costs of an unknown technology. Now, however, this is not new technology but a new application of things we are used too. We know it works, and while there is still a market risk, there are many more people able (and willing) to buy a Ford Focus than a 100K Audi A8.
There will still be new devices that will be insanely expensive at first. But we will see in the near future, smart developments of current tech that will be accessible to all.
No comments:
Post a Comment